To break the St. Patrick's Day stereotype, we wanted to emphasize that Guinness is a year-round delight, not just a seasonal choice. Discovering its optimal temperature range of 5 to 7 degrees, we associated Guinness with winter, especially cooler days. The concept was straightforward: when the weather hit between 5 to 7 degrees, Guinness was on the house. This idea led to over 20,000 pints poured in the first 48 hours, a remarkable feat given the 6 minute pour time for each pint. #PRAYFORCOLD