Revamping the traditional 'Flavour You Can See' concept of Arnott's Shapes, we unleashed 'Flavour Battle'—an 8-bit game infused with the essence of Classic Shapes flavours. Drawing inspiration from each flavour, the game's characters and levels provided a playful journey. The objective? Tap your way to both minor and major prizes. Housed within digital ad units, the game far surpassed our expectations, creating a buzz that exceeded the anticipated response.